McDonald's Advertising Strategy - The 'Lost Ring' Campaign
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"The Olympics in Beijing are a very big event for us, and we have a lot of different types of activation, with The Lost Ring being the most creative. Our goal is really about strengthening our bond with the global youth culture."1 - Mary Dillon, Global Chief Marketing Officer, McDonald's, in 2008. "This Alternate Reality Game (ARG) extends McDonald's historic sponsorship of the Olympic Games in a brand-new direction. Its goal is to create global collaboration and bring the spirit of the Games to people around the world. It will invite players from across the globe to join forces online and in the real world, as they investigate forgotten mysteries and urban legends of the ancient games." 2 - Jane McGonigal, Games Designer, The Lost Ring, in 2008.
McDonald's Advertising Strategy - The 'Lost Ring' Campaign - Next Page>>
1] Stephanie Clifford, "An Online Game so Mysterious
its Famous Sponsor is Hidden," www.nytimes.com, April 01, 2008. ![]()
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